SNAPS - THE PROJECT

This project was created with the aim of exploring how ASPESI can be interpreted as authentic “lifewear,” accompanying people in their daily and professional lives, in different contexts. For the Japanese market, influencers and personalities from different sectors were involved, inviting them to wear ASPESI garments and participate in a SNAP-style photo shoot. The main focus of this project is the “Icons” garments, in particular the “Field Jacket M65”.

ASPESI's iconic M65 is made from a combination of polyester and nylon, heat-treated to ensure wind and water resistance. Its modern silhouette features a loose, relaxed fit, allowing it to be worn comfortably over a jacket while maintaining its elegance.

ASPESI SNAPS featured three individuals, each portrayed wearing ASPESI garments in moments of everyday life. In addition to the images, content was created in which the protagonists share thoughts and experiences related to how they experience the brand. It is an ever-evolving series that captures the spirit of the brand through the eyes of people who embody its understated confidence.

This project explores how timeless garments naturally integrate into the lives of prominent figures in different fields, offering a glimpse into their daily routines through a series of spontaneous portraits.

TOMO OUSHUYA

Born in Tokyo in October 1983 and raised in Kanagawa, Oshutani spent many years working in major stores, holding positions such as assistant buyer and VMD. In the spring of 2024, he launched CATAMARAN, a brand focused on tailored clothing. Through Instagram and YouTube, he shares his personal style with an ever-growing fanbase.

"This is where ASPESI's M65 Field Jacket comes in. It's the perfect balance: not too stiff like a tailored coat, but still smart enough to wear over a gray suit. Vintage M65s tend to have exaggerated features such as large chest pockets or epaulettes, which can be overwhelming. But ASPESI's version retains that masculine charm while being lightweight and modern, easy to wear in everyday life."

YOICHI OWASHI

Born in 1984, he grew up in a family that has run a farm for generations in the city of Kumagaya, Saitama Prefecture. He currently works as a part-time farmer, specializing in growing leeks. He is also a model and creative, fueled by his passion for fashion and photography. He is particularly fascinated by the “true aging” that develops in work and military garments worn during agricultural activities, and he shares this transformation and beauty on social media.

"I always try to wear my favorite work clothes while working in the fields to observe how they age. For me, this represents an ‘emotional sincerity’ that comes from genuinely engaging with work. The ASPESI M65 Field Jacket is made from a blend of nylon and polyester, and I'm curious to see how it will perform over time. When I peel onions, the leaves that come off the skin in the wind hit my arms and hips, creating a unique aging effect, just like it does for onion farmers. It is lightweight and comfortable to wear even during harvesting work, and the water-repellent fabric allows me to comfortably keep my smartphone in my pocket.