PARCO1923 X ASPESI: ESSENTIAL, OVER TIME


From the meeting of PARCO1923, an interpreter of the most authentic soul of unspoiled nature, and ASPESI, a brand that since 1969 has embodied essentiality and functional rigor, comes a collaboration shaped by a shared vision: essential, rigorous, attentive. The result is a scented detergent designed not only to wash, but to care — preserving garments and accompanying them, with discretion, over time.

THE PRODUCT

The formula is essential, free from phosphates, enzymes, and silicones. Intelligent cleaning, reduced impact. Effective even at low temperatures, it cares for everyday garments with precision and respect, helping to reduce energy consumption. The fragrance is discreet, elegant, carefully calibrated, it leaves a subtle presence on fabrics, never intrusive. The bottle is made from 100% recycled and recyclable plastic.

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A SCENTED DETERGENT WHERE CARE IS PART OF THE RITUAL


Laundry is an everyday gesture, essential. It was once done with ash, a natural element capable of cleaning effectively without artifice.

This memory becomes the starting point for the detergent: a fragrance that reinterprets its mineral, dry character, translating it into a clean, tactile composition, shaped by aromatic and woody notes that suggest a sense of understated purity.

OLFACTORY PYRAMID AND BOTTLE: RECODING AS A PHILOSOPHY


In PARCO1923 x ASPESI detergent, entirely Made in Italy, this vision takes shape in a formula designed to respect the fibers, colors, and structure of the finest fabrics, accompanying them over time.

The fragrance opens with mineral accords of ash and juniper, layered with fresh, resinous notes of elemi and broom. At the base, sandalwood and fir balsam define a sober, elegant trail.

The formula is free from phosphates, enzymes, and silicones, hypoallergenic and effective even at low temperatures.

PARCO1923 x ASPESI is not simply a detergent, but a coherent way of understanding care: essential, rigorous, clean.

The PARCO1923 x ASPESI scented detergent is available from March 19 in ASPESI and PARCO1923 stores and on aspesi.com and parco1923.com.