ASPESI STUDIO


ASPESI STUDIO was founded as a multidisciplinary workshop and research platform where the brand’s core values engage in dialogue with contemporary and unconventional perspectives. It is a Wunderkammer of the present, a space for observation and experimentation where diverse languages, disciplines, and sensibilities come together to open up new perspectives on the ASPESI imagination.

The project involves students from the most prestigious international fashion schools and is open to collaboration with artists, designers, and researchers from contexts far removed from the fashion industry. From these cross-pollinations emerges a constantly evolving creative community—a network of relationships and projects that helps expand the brand’s cultural heritage over time.

At the core remain the values that define ASPESI: authenticity, simplicity, and innovation. ASPESI STUDIO is the space where these principles continue to be explored, evolve, and take on new forms.

YEAR 2 _ POLIMODA X ASPESI


For this edition, ASPESI collaborated with Polimoda, one of the most prestigious international educational institutions in the fashion and luxury sector, based in Florence, a city that symbolizes artisanal excellence and the “Made in Italy” culture.

The project was developed as part of “Window to Wonder,” the latest installment of “Case of Wonders,” a format conceived by professors Fabio Messana and Paolo Convinto.

The initiative involved students in the Fashion Styling program, who were challenged to tackle a real-world professional visual merchandising brief.

THE “UNDERWATER TREASURES” PROJECT


Divided into four groups, the students took part in an intensive two-day workshop working closely with the ASPESI team.

After an in-depth exploration of the brand’s universe and the keyword “pool,” each group developed a complete creative proposal: from mood boards to the exhibition concept, from styling direction to the design of the set and scenographic elements.

The project culminated in a hands-on experience with the creation of a window display for the ASPESI flagship store in Florence.

MEMORIES ARE WHAT REMAIN: THE WINDOW CONCEPT


Memories are what remain. Invisible traces that time preserves and that help define who we are. Today, our memories no longer reside in physical places. They are stored in the devices we use every day: images, thoughts, moments, and fragments of life collected in personal archives that are always at our fingertips. A precious memory, but also a delicate and vulnerable one.

The display takes the form of an underwater world, a suspended space where time seems to slow down and outside noise fades away. Water becomes a symbol of protection, a safe place to preserve what truly matters.

At the center of the scene, a device emerges, cherished like a precious object. Around it, reflections, suspended elements, and visual fragments evoke a silent, contemplative landscape.

Images transform, boundaries become less defined, perception shifts. Everything seems slower, more essential. It is not a real place, but a state of mind. A sanctuary dedicated to memory. A space where memories can continue to exist and endure over time.

Through collaborations that bridge the worlds of education and industry, ASPESI STUDIO continues to support and promote emerging talent, offering them the opportunity to engage directly with the dynamics of contemporary fashion and to transform creativity into experience.